Company Performance Metrics
Viva Shop is a direct-to-consumer live and social e-commerce platform that connects culture, commerce, creators, and community. The company operates an interactive live streaming marketplace where shoppers can watch shows, ask questions in real time, and purchase products directly from hosts and brand founders. Its Viva Shop app and web marketplace
feature curated Latina and Latin-founded brands across categories such as beauty, fashion, accessories, home, food, and wellness. The platform supports multicultural small businesses and independent creators with tools for live shopping, product discovery, and affiliate-driven sales. Viva Shop focuses on structured live shopping experiences, replayable events, and a catalog of shoppable products tailored to a culturally engaged audience.
