Company Performance Metrics
Visit Hickory NC serves as the destination marketing and management organization for the Hickory Metro and operates the Hickory Metro Convention Center & Visitors Bureau. The organization promotes tourism by attracting leisure visitors, meetings, conventions, sports tournaments, and trade shows. It manages a convention center with flexible
event space and provides event planning support, booking assistance, and facility services. Visit Hickory NC offers visitor information resources such as a destination guide, travel tools, event calendars, and a visitors center. It also coordinates advertising opportunities, media resources, and partnerships for local tourism businesses. Through these services, Visit Hickory NC focuses on growing visitation and supporting the regional hospitality economy.
