Company Performance Metrics
Virtue is a fashion brand that focuses on genderless athlingerie that blends elements of sportswear and lingerie. The company designs inclusive intimate wear, briefs, jockstraps, crop tops, and trunks that are intended to fit a wide range of body types regardless of gender identity. Its collections use recycled, eco-conscious knit fabrics and
emphasize ethical production practices, including low-impact packaging and Fair Trade–aligned manufacturing. Virtue also develops adjustable VStraps and hardware that can be worn as cuffs, garters, anklets, chokers, or rings, allowing multiple styling options from a single piece. In addition, it offers hand-crafted jewelry accessories such as platinum and gold VStraps and V-shaped buckles made from precious metals. Products are sold through its online store and supported by a rewards and affiliate program that encourages ongoing engagement with the brand.
