courses and events covering topics such as pruning, canopy management, pest and disease control, and vineyard sustainability. Members receive seasonal email reminders, tips tailored to vineyard tasks, and support from a responsive grower support team. Virtual Viticulture Academy also organizes virtual events like Thirsty Thursday and sessions with guest viticulture specialists, and extends vendor discounts on vine and vineyard equipment. In addition, it facilitates booking Fritz Westover for seminars, keynotes, and custom educational programs.