Noli and developed by Diciassette Srls, Verto AI is built natively on WhatsApp — the only messaging channel with 98% open rates among guests — eliminating the need for guests to download dedicated apps or hotel platforms. The founder brings a unique background combining industrial design (ADI Compasso d'Oro 2022 selection) with full-stack software engineering and AI development.

The product addresses a critical operational bottleneck: property managers with 5–50 apartments spend 15–25 hours per week handling repetitive guest messages (check-in instructions, WiFi credentials, parking, local recommendations, FAQ). Verto AI automates over 85% of these conversations using a generative AI model grounded in the property's specific knowledge base, with a hard rule against hallucinating critical information (access, locks, emergencies). When information is missing, it explicitly tells the guest and notifies the host via push notification — never invents answers.

The target market is European property managers in Italy, Spain, Portugal, and Greece, with primary focus on the Italian short-term rental sector. Verto AI competes with Hospitable, Guesty Communications, Host.AI, Duve, and Akia, differentiating through native WhatsApp support, true conversational AI (vs. rule-based chatbots), accessible European pricing, multimodal input understanding, and Italian-language native support.