vBrand brings the evolution of big data analysis to the $60B global sponsorship market by building an A.I platform providing brands, rights-holders, agencies and TV-broadcasters with the required tools needed to track, measure and plan sponsorship investments and sales across all TV and digital platforms.
vBrand "always-on" artificial intelligence data platform tracks TV and digital media in near real-time, identifies brand's exposure and the context in which they appear, captures various data points such as audience data and engagement metrics, to provide earned vs. paid media evaluation, monetary value calculations, cross-brands comparative analysis, placement effectiveness and many more insights.
Funding Rounds (2) - $1.5MUpdate
Board Members and Advisors (2)Update
|Aug 4, 2017||ir.nielsen.com - Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand|
|Mar 8, 2017||mna.im - The Nielsen Company, Inc., acquired vBrand|
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