Total Equity Funding
$1M in 1 Round from 1 Investor
Most Recent Funding
$1M Angel on June 22, 2011
Amsterdam, Noord-Holland
Enterprise SaaS helping clients capture visual feedback and deploy targeted surveys to increase conversion on the web, in apps and emails
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E-Commerce, Internet, SaaS, iOS, Data Visualization, Analytics, Apps, Enterprise Software, Mobile

Company Details


Headquartered in Amsterdam, Usabilla was founded in 2009 with the belief that continuous user feedback is the key to any successful website, product or service. Usabilla helps brands like HP, Vodafone, Philips, Booking.com, Lufthansa, KLM and The Economist to optimize their websites, apps and emails by collecting live user feedback. Over 20,000 clients worldwide use our Voice of Customer solutions to improve user experience, increase conversions and boost customer satisfaction.

Our three flagship products are: Usabilla for Websites, Usabilla for Apps and Usabilla for Email.

With Usabilla for Websites, install a custom feedback button on your site and let your users give feedback anywhere, anytime. Our screenshot functionality allows your users to simply select the part of your website they want to give feedback on. The ability to see exactly what the user is referring to eliminates guesswork and allows you to prioritize website improvements in a time and cost-efficient way. Additionally, you can roll out targeted slide-out and exit surveys for maximum results. Easily identify errors and bottlenecks and prioritize improvements to provide a seamless user experience.

Usabilla for Apps provides similar functionality to Usabilla for Websites, and enables your users to give visual feedback natively from within your app. Identify device specific issues and provide your users with another medium to give feedback, outside of the app-store. This will help you to boost app-store ratings, while also increasing engagement and overall customer satisfaction.

Finally with Usabilla for Email, you can create a custom feedback widget in your email campaigns and allow your subscribers to tell you exactly what they think of your content. With this widget, recipients can give a rating, leave a comment, and offer any advice or suggestions. This feedback offers instant and actionable results, allowing clients to build successful campaigns, increase conversions and improve click-through rates.

Funding Rounds (1) - $1M

DateAmount / RoundValuationLead InvestorInvestors
Jun, 2011$1M / Angel1

Investors (1)


Current Team (3)


Products (4)

  • With feedback buttons, forms, and surveys start gathering feedback anywhere, anytime and on any device.
  • Capture native in-app feedback for Android and iOS helping you yield more submissions, get visual components and review detailed device data
  • Design a customized widget, create your own feedback form and ask the questions you need to optimize your email communication
  • Survey your visitors in a fun & visual way to measure the usability of your design through detailed heat-maps, comments, and more.

Competitors (3)

  • ForeSee is the pioneering leader in Voice of Customer (VOC) solutions, offering the only patented and systematic approach to CX measurement.
  • OpinionLab provides omnichannel Voice of Customer feedback solutions to help organizations collect, understand, and leverage customer data.
  • Qualtrics is a rapidly growing software-as-a-service company and the provider of the world's leading insight platform.

Offices/Locations (2)

  • Usabilla HQ

    Rokin 16

    Amsterdam, Noord-Holland 1012KR

    The Netherlands

  • Usabilla NYC

    228 East 45th Street

    Suite 9E

    New York, New York 10017

    United States

Images (7)


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