the intersection of family care, workforce benefits, and government administration. The platform serves three core customer segments: (1) families seeking affordable, quality child care; (2) employers offering child care as a workplace benefit; and (3) government agencies administering child care programs and subsidies.

For families, Upwards provides a marketplace to search, discover, and connect with licensed home-based and center-based child care providers.

For employers and HR teams, Upwards delivers a child care benefits administration solution that enables companies to offer sponsored or subsidized child care as part of their employee benefits package, helping organizations attract and retain talent by addressing one of the top pain points for working parents.

For state and local governments, Upwards provides a child care subsidy management platform that streamlines eligibility determination, provider payments, and program administration. In partnership with over 30 municipalities and counties across the county, Upwards' Boost program provides no-cost technical assistance and business support initiative designed to stabilize and expand in-home daycare providers.

Key platform capabilities: child care provider search and matching, child care subsidy program administration, employer benefits integration, real-time provider capacity tracking, family enrollment management, caregiver payments, and data analytics for care system planning. Upwards' mission is to make care accessible to all families and empower the caregivers who provide it.