2 Acquisitions
Total Equity Funding
$5M in 1 Round from 1 Investor
Dallas, Texas
TrustYou provides online reputation management tools to hotels, restaurants and destinations across the world.
SaaS, Reputation, Hospitality

Company Details


TrustYou is a champion for the traveler.

Our mission is to positively influence travelers’ decisions. We understand the untold challenges everyone faces in their quest to make good choices, especially when it comes to leveraging lots of opinions. Digesting these opinions, however, is now beyond any one person’s capacity. And the volume grows faster than the marketplace’s ability to adapt.

The Challenge

How do travelers decide where to go? Which place to stay? What to say, post, tweet? The answers keep everyone at TrustYou busy all day and up all night!

Opinions now rank #1 in influencing travelers’ selections and industry reputations. Each day things become more complicated because millions of new opinions in thousands of formats and dozens of languages enter the fray. And TripAdvisor only represents 25% of today’s reviews worldwide. Numerous sources contain valuable information, including relevant user-generated reviews, blog posts, tweets, Facebook likes, discussions, comments, Instagram pics, Pinterest bookmarks, etc.

How It Works

TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across a vast, fragmented market. Our software as a service (SaaS) technology is sophisticated; our products are simple.

TrustYou’s unique semantic engine analyzes this treasure trove of disorganized content. Our algorithms automatically detect, collect, understand, score and rank. The output is incredibly compact and amazingly useful. Unique insights and visualizations enable travelers to improve their trip planning and industry players to improve their offerings.

Data becomes intelligence.

Products and Markets

TrustYou’s products are extensively used by suppliers – hotels, accommodations, restaurants – for an array of reputation management purposes and by intermediaries – OTAs, meta-search, destination marketers – to help travelers purchase wisely.

TrustYou improves travelers’ search-shop-buy experiences by providing intermediaries with structured data like Meta-Reviews (easy to digest, independent summaries of all verified reviews across the web). TrustYou enables hotels and destinations to provide travelers with better services and enhanced offerings by monitoring, surveying and acting on trusted feedback of their guests.

Hotels, intermediaries and destinations leverage our independent platform to enhance their relationships with customers.

Most Important

TrustYou enables travelers with the most important thing: better travel experiences. And our passion to improve travel, tourism and hospitality experiences strengthens by the day. Finally, everyone can find meaning in the millions.

Smarter travelers. Better experiences. TrustYou.

Funding Rounds (1) - $5M

DateAmount / RoundValuationLead InvestorInvestors
Sep, 2011$5M / Series A1

Investors (1)

Series A (Lead)-

Acquisitions (2)

Jul 12, 2016Unknown
Sep 20, 2011Unknown

Current Team (5)


Board Members and Advisors (2)


Competitors (2)

  • Online Reputation Management for Hotels - SaaS
  • Revinate is an enterprise-grade, cloud-based SaaS platform sold on a monthly subscription basis to hospitality companies.

Offices/Locations (2)

  • Office

    6060 North Central Expressway, Suite 350

    Dallas, Texas

    United States

  • Office

    Agnes-Pockels-Bogen 1

    Munich, Bayern 80992


Past Team (2)


Images (1)


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