Company Performance Metrics
Bryan Choo: Founder & Managing Director
TheSmartLocal Media Group is a collective that's home to some of the most popular new media sites in Singapore. Our brands include TheSmartLocal, Eatbook, MustShareNews, Zula, Uchify, and SGWiki. Each year, we receive over 200 million website pageviews and an additional 200 million video views - through our social media following of over 2.5
million from Singapore.
We're among a new generation of social-first publishers. We help clients reach Singaporeans who no longer follow traditional media, as well as savvy audiences who have become desensitised to ads. We believe that readers don't hate ads - they just hate bad ads. We value ideation and through our creative content process, we convey messages with branded content in a way that adds value to our readers.
We were the first to provide branded content as an advertising solution at such a level in Singapore, such that it led us to win the inaugural Media Brand of the year at Mumbrella's Asia Awards, edging out billion dollar companies to take home the win for Singapore. Today, we are in 8 different markets and aim to be the #1 English media publisher in SEA.
Visit our main site at thesmartlocal.com, and our corporate site at tslmedia.sg.
