Company Performance Metrics
The Ipsum Group provides consulting services for developers and homebuilders focused on the 55+ active adult real estate market. The company offers market insights on mature consumer values, purchase motivations, and trends for for-sale and rental communities. Its work includes strategic planning for brand and positioning, site selection, land
planning, community visioning, and amenity and lifestyle strategy. The Ipsum Group also advises on residential product design, universal design application, product segmentation, and specification and option strategies. Additional services cover marketing strategy, launch planning, customer relationship marketing, sales strategy and training, and sales environment planning. The firm further supports clients with lifestyle programming, community management, wellness partnerships, and resident relations practices.