development and prototyping, quality assurance, and process evaluation. The Edible Idea also offers strategy development for branded and private label lines, as well as customer demos and sales support. In addition, it provides data analysis, category and market research, and sales and marketing support. The firm delivers branding and design services, including brand positioning, packaging design, and related creative work. Safety and quality assurance services, such as HACCP processes, training, and audit preparation, are also part of its offering.