lookalike fusion to extend segments into customer databases and media targeting. The Analytics Team also develops causal driver maps and interactive simulators using techniques such as partial correlations and LiNGAM to prioritize actions and estimate impact. Additional services include MaxDiff, TURF and reach optimization, perceptual maps, marketing mix modeling, propensity and response models, churn and retention modeling, recommendation engines, and social media and web analytics. Engagements typically include research design support, model construction, validation, training, and handoff of tools for ongoing client use.