Company Performance Metrics
The A-Day develops a multivitamin chewing gum that functions as a food supplement and oral health support product. The gum is formulated with nine vitamins and minerals and xylitol, and is designed for absorption through the oral cavity rather than the gut. It is sold directly to consumers on a subscription or one-off basis as a daily supplement
that can be chewed after meals. The company also positions the product as an emergency food ration supplement and offers low-cost supply to NGOs and institutions serving refugees and other at-risk groups. For every ten packs sold commercially, The A-Day donates one pack through its charity partners. The formulation and delivery format are intended to complement existing diets and food rations without replacing a balanced diet.
