sells these products online and provides application guidance through its simple 1-2-3 rub method and usage tips. Texas BBQ Rub also develops BBQHelp, a free mobile and web app that gives personalized barbecue advice, cook planning, and troubleshooting support. In addition, it publishes recipes, cooking guides, and educational content, including a dedicated brisket resource at Brisket.com, to help home cooks and pitmasters improve their barbecue results.