Company Performance Metrics
Taliujumine operates winter swimming centers focused on cold-water swimming and related wellness activities. The organization manages facilities such as Pirita HUUM, Pärnu HUUM and Kakumäe centers, providing access to ice holes or cold open water, pontoons with ladders, warm changing rooms and saunas. It offers seasonal and monthly memberships,
including 24/7 electronic wristband access, as well as single-visit options for guests. Taliujumine also provides guided introductions and training sessions for beginner winter bathers to support safe and gradual adaptation to cold water. In addition, the centers can be booked for private events such as birthdays, team events, seminars, trainings and product presentations. The organization hosts and supports various winter swimming and related events throughout the season.
