Company Performance Metrics
We are building AI that can do the work of a research organization, in minutes. Every major decision will soon be simulated before it’s made. Subconscious replaces $500K, 3-month studies with $5K simulations in under 5 minutes. We simulate human behavior with 93% accuracy vs. real-world outcomes. For regulated environments, we validate with real
people for $25K, still 10x faster and cheaper. Teams test messaging, pricing, and product changes before launch and get answers they can trust.
Today’s $140B global market research industry is slow, expensive, and unreliable. Now is the perfect time: (1) AI for coding, sales, and marketing is growing. Teams lack behavioral insight, so they don't know what to build, who to target, or why people buy. ~1% of firms describe their GenAI deployments as mature (McKinsey). (2) 71% of researchers believe synthetic data will dominate within 3 years (Qualtrics 2025), from 5% today. (3) A16Z just published 'AI is Reinventing Market Research' highlighting the value of AI Business Scientists.
Why We Win:
• Simulates actions, not opinions. We ingest and unify data to deliver testable, falsifiable “what-if” insights • Data flywheel advantage: more usage = better models = more adoption across organizations • Largest human-validated benchmark set in AI-driven market research (93% accuracy vs. real studies) • 10-100x faster and cheaper. We cut research time from months to minutes, saves ~$25K per study • First-mover advantage is critical: we’re 18 months ahead with the largest human experiment datasets
