budgetary investments. A key feature of Sprighub is AI-based budget allocation and planning that provide recommendations to improve overall ROI and allocate investments into the best performing channels based on campaign objectives. The platform also provides alerts and controls that can be configured for anomalies, budget spend thresholds, and goal performance — all integrated into your Slack or Microsoft Teams notification channel — helping your marketing teams make adjustments, take corrective action, and respond in a timely manner to changes in campaigns. We also provide an Account Based Marketing module for mid-market and enterprise B2B clients that delivers and all-in-one AI-based Consumer Data Platform, Attribution Modeling, DIY Segmentation based on behavioral and Intent Scores, Look-Alike recommendations, and an End-to-End Account Journey. This is all offered on a single platform that was built with the efficiency and effectiveness needs of the marketing team in mind.