Company Performance Metrics
Sonar Cultural provides consulting and research services focused on cultural management and the music industry. The company develops and applies sociologically grounded methods, such as ID_MUSIQUE and Raio-X do Projeto Artístico, to analyze artistic identity, audiences, and niche markets. It offers career management consulting for independent
musicians, cultural project planning, strategic and business model development, and institutional consultancies for public bodies and organizations. Sonar Cultural also delivers professional training through courses, lectures, mentoring, and workshops on topics including music consumption, algorithms, digital streaming, and cultural policy. In addition, it conducts surveys, diagnostics, and technical evaluations to support cultural policies and market analysis. Its work serves artists, cultural professionals, festivals, public institutions, and other entities in the cultural and creative sectors.
