Company Performance Metrics
Something Incredible operates an online platform that runs free prize draw competitions with an optional paid entry route. The company focuses on passion projects, hobbies, and niche enthusiast interests, offering prizes that appeal to specific fan communities. It allocates tickets, manages entries, and conducts random draws that may be
live-streamed on platforms such as Twitch or YouTube. Participants can enter via paid tickets or a free postal route, with both routes treated equally in the draw. Something Incredible also operates branded competition sites such as Dream Keyboard Giveaway, which features mechanical keyboards and related desk technology. The platform handles winner notification, prize fulfilment, and customer support, and processes payments and refunds where applicable. It additionally manages user accounts, marketing preferences, and security and fraud prevention for its competitions.
