Company Performance Metrics
Sofra operates as an e-commerce brand focused on tablescaping, hosting, and intentional hospitality. The company curates artisanal tableware, including handmade ceramics, mouth-blown glassware, sculptural candlesticks, embroidered linens, and cutlery. Its online platform organizes these products into shoppable table outfits and themed edits,
enabling customers to purchase complete tablescapes or mix and match individual pieces. Sofra collaborates with international artisans, independent creators, and small design studios to source its collections. In addition to products, it offers a table design advisory service that helps customers plan and style their tables. The brand also develops guides and editorial content that explore hosting practices, design inspiration, and maker stories.