Company Performance Metrics
So Green offers subscription-based tree-planting services that help customers offset their carbon footprint. The company enables individuals to choose monthly packages specifying how many trees are planted on their behalf and to add supported causes. So Green manages the operational aspects of arranging tree planting with partner projects and
handles customer payments by direct debit. It works with reforestation initiatives such as Eden Reforestation Projects, Mphompha Planting Trees project, Easy Treesie and Forest Nation. The service is aimed at people who want to reduce the emissions associated with their energy use and other activities by funding tree planting. So Green provides information on the environmental impact of contributions and maintains online tools for plan selection, account management and marketing preferences.