Company Performance Metrics
- Oliver Proudlock: Creative/Managing Director
Serge DeNimes is a design led brand, providing exclusive seasonal collections of urban apparel and accessories of premium quality. The founder, Oliver Proudlock has had two passions from a young age, fashion and art. They were the two constants in his upbringing, with his mother, a designer and photographer. For Mr Proudlock, Serge DeNimes is the
expression of his creativity and his ambition.
Their original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle. They strive to build an artistic community and focus on producing exciting yet relevant designs.
Since their beginning in 2011, they have aimed to provide directional collections of a high quality, whilst maintaining a design focus. Although their products are men’s cut, they consider their styles to be Unisex. They appeal to the young creatives, the street wise and the fashion conscious within the UK and around the globe.
