Company Performance Metrics
Senso Test & Taste provides consumer research for products and brands with a focus on product and taste tests, concept research, and packaging and price studies. The company conducts research on location, in-home, and online to capture how consumers experience food and non-food products in realistic contexts. Its Benchmark Monitor and FMCG
database compare product and brand scores with reference benchmarks to identify strengths and weaknesses. Senso operates a consumer platform that recruits participants, manages panels, and gathers data on preferences, usage, media behavior, and shopper profiles. Research outputs include reports, product scorecards, benchmarks, and analyses that support decisions on product optimization, introductions, and brand and communication strategies.
