programmatic advertising. Semasio’s product portfolio includes Audience Targeting, Contextual Targeting and Brand Fit Targeting. Using Natural Language Processing, Semasio analyzes content on websites to generate website profiles and user profiles. This enables Semasio’s clients to create and address specific audiences. In addition, online advertising content can be played on selected websites. Specific exclusion and inclusion of keywords ensure that the online advertising content appears on websites in the desired context.

The company is based in Hamburg and New York and maintains development centres in Denmark and Portugal. Its client base includes global agency networks, global advertisers as well as independent media and performance agencies.