Company Performance Metrics
- Sebastian Dobrincu: Founder & CEOPast Role: Storyheap, Co-Founder & CEO
Scento is Europe’s fastest‑growing luxury fragrance subscription, shipping hand‑curated 8 ml decants of niche, artisan and designer perfumes to 27 EU markets. Members start with a sleek refillable atomizer, then receive personalized scents every month based on an AI quiz and real‑time feedback loop. Our insider supply chain secures below‑wholesale
pricing while our data platform maximizes customer lifetime value. Backed by serial founders, Scento unites convenience, sustainability and discovery—helping fragrance lovers explore brands like Amouage, Xerjoff and Maison Francis Kurkdjian without the €300+ blind‑buy gamble. We’re hiring across product, logistics and growth.
Scento is a subscription platform delivering 8 ml decants of hard‑to‑find niche perfumes across Europe. Leveraging insider sourcing, AI‑powered scent matching, and a zero‑inventory marketplace model, Scento captures the €12 B luxury fragrance TAM with 65 % gross margins. Charges recur monthly at sign‑up anniversary; first shipment includes a reusable atomizer case.
**The Problem:** Buying perfume is broken. Consumers spend EUR 100-400 on full bottles based on a 3-second in-store spray, leading to regret, waste, and closets full of unused fragrances. The EUR 50B global fragrance market has one of the highest return rates in luxury retail.
**The Solution:** Scento lets consumers try before they buy. Our platform offers 1,000+ designer and niche fragrances in 2ml, 5ml, and 8ml hand-decanted samples, starting at EUR 2.90. Every fragrance is 100% authentic, processed in our ISO-certified facility with climate-controlled storage and tamper-evident packaging.
**The Innovation:** **AI Recommendation Engine:** "Find My Scent" analyzes olfactory preferences across fragrance families, accords, and molecular profiles to deliver personalized matches — converting 3x better than browse-based discovery **Operational Technology:** Meilisearch-powered instant search across 1,000+ products in 14 languages; real-time inventory tracking across climate-controlled storage **Sustainability:** 80% less packaging waste vs. traditional perfume retail; aluminum atomizers are infinitely recyclable
**Traction:** 85,000+ members, 19,000+ verified reviews (4.8/5), shipping to 19 European countries. Founded by Sebastian Dobrincu (Forbes 30 Under 30 Europe 2019, previously built Storyheap — used by Hulu, Universal Music, Tumblr).
