Company Performance Metrics
The online store offers users a professional and seamless service and access to a wide range of shoes by the world’s most famous brands. In addition to shoes, Sapato.ru also has a wide range of accessories including bags, gloves and shoe care products. Sapato.ru delivers anywhere in Russia and guarantees the protection of personal customer data,
order information and payments. Sapato’s daily traffic exceeds 200,000 site visits with sales growing by five times over the first six months of 2011. The company is on the list of top-20 largest e-shops in Russia.
Sapato.ru was launched in June 2010 by Fast Lane Ventures. FLV adopted successful online shoe companies’ models from the US and European markets to the demands and nuances of the Russian market. The company is headed by Matthieu Lannegrand who has significant expertise in the Russian and European shoe market.
Sapato.ru was originally funded by Fast Lane Ventures. The company has also completed several rounds of fundraising with eVenture Capital Partners, Kinnevik, Direct Group and Intel Capital.
In Feburary 2012 Fast Lane Ventures sold Sapato.ru to Ozon; the acquisition being the company's first exit and first notable transaction in the e-commerce segment in Runet for more than a year. In April 2012, Ozon sold Sapato.ru to KupiVIP.
