Company Performance Metrics
Sanilac Broadcasting operates radio stations and online audio streams that provide a mix of news, sports, music, and talk programming. The company programs stations such as WMIC, WTGV, and WBGV with shows covering local news, weather, obituaries, community events, and state and national updates. It produces and airs live and replay coverage of high
school sports, including basketball and football, along with dedicated sports talk such as Thumb Sportsline. Sanilac Broadcasting also offers themed music shows, including classic rock and country formats, and carries syndicated talk programming like Steve Sommers Overnight Drive. Listeners can access live broadcasts, podcasts, and on-demand replays through the company’s website and affiliated streaming channels.