carton configurations. Sampan curates products such as regional coffee blends and single-origin offerings developed with partners and makers in Vietnam. In addition to consumer e‑commerce, it supports brand and retail channels with wholesale packaging options suitable for stores and foodservice. Beyond coffee, the company positions its platform to extend to other Vietnamese lifestyle and agricultural goods over time. Its services and product formats are designed for everyday use, including at home, in transit, or in work settings, without requiring specialized equipment.