fashion and beauty brands, handling planning, promotion, and online retail in-house. S Holdings also builds and operates the 1899mall platform and conducts regional revitalization projects that sell local specialty products via live commerce. In addition, it runs S-LIVE JAPAN, a live commerce agency that recruits and trains live streamers and connects them with partner brands and municipalities. Through training programs and production services, the company supports brands, manufacturers, and local governments in using live commerce as a sales and marketing channel.