Company Performance Metrics
RUUBY operates a lifestyle, design, and interior concept store that combines home furnishings, decor, and everyday products in a single retail and online experience. The company focuses on curated assortments of indoor and outdoor furniture, home accessories, and decor items from Nordic and Estonian design brands. RUUBY also offers natural skincare
and cosmetics, including deodorants, body care products, and other personal care items. Its selection extends to children’s goods such as toys, flexible car tracks, apparel, and accessories that integrate with home interiors. In addition, RUUBY sells fashion, footwear such as sandals and rain boots, jewelry, gourmet items, and seasonal gift products. The brand serves design-conscious consumers seeking coordinated lifestyle products across home, fashion, beauty, and kids’ categories.