Company Performance Metrics
Rugged West is an independent clothing brand that designs and produces heritage-inspired leather jackets and related garments. The company focuses on patterns derived from historic motorcycle, military and workwear pieces from the 1920s to the 1960s. Each jacket is drafted in-house, using full-grain hides sourced from traditional tanneries and
paired with period-correct linings and hardware. Rugged West offers ready-to-buy models such as flight jackets, Type 1 work jackets, Cossack jackets, sports jackets and Grizzly styles, alongside an Olympia collection of limited seasonal leathers. The brand also provides made-to-order and custom designs, including womenswear adaptations of its core patterns. All products are sold via its own online store to customers in the United Kingdom and internationally.
