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Rug 'N' Roll operates as a bespoke rug studio that turns graphic design concepts into hand-tufted textile pieces. The company focuses on custom rugs and wall-hanging artworks, using tufting guns to punch yarn into backing fabric to create varied textures and forms. Its offerings include ready-to-order designs, fully bespoke commissions,
personalised name rugs, and sculptural statement rugs that can be used on floors, walls, or furniture. Customers can order online, request custom designs, and use tools such as physical and digital colour swatches to refine size, style, and palette. Rug 'N' Roll also provides supporting services such as rug care guidance via a downloadable care guide, as well as sample packs to help clients evaluate materials and colours. The studio works with acrylic yarn and New Zealand wool and repurposes leftover yarn into complementary home items like pillows.