Company Performance Metrics
Roo Money provides a psychology-based personal budgeting app that focuses on giving users a single daily spending number. The app connects to thousands of financial institutions with read-only access, automatically syncing bank and card transactions instead of relying on manual entry. Users classify transactions by swiping them into Bills and
Living pouches, while a Daily Cash system allocates funds across bills, spending, and goals. Roo Money tracks a Living Pouch balance to show what can be spent today and applies small automatic adjustments when users overspend or underspend. The platform also supports custom savings and goal pouches, trends and reporting, and tools such as a web-based budget calculator and educational handbook. Roo Money targets individuals and households who want a structured but simple way to manage everyday cash flow and budgeting through mobile apps for iOS and Android.
