that score better on health or environmental impact and can redeem points for vouchers, dining, entertainment, wellness, and travel experiences. For brands, retailers, and reward partners, Vela Rewards offers an item-level loyalty infrastructure that connects SKU-level purchase data to incentives across channels. It supplies APIs and integrations for banks, financial services, and retailers to capture item-level data, apply impact or nutritional scoring, and issue rewards in white-label or embedded experiences. This setup supports programs that focus on healthier and lower-impact consumption while maintaining existing payment and checkout flows.