launched from within that environment. RedSquid TV focuses on the TV UI and platform layer, enabling operators to reuse existing apps and back-end systems while managing navigation, discovery, data, billing, and monetisation. The company delivers its technology as a platform as a service, with options for pilots, proofs of concept, and commercial deployments. It also develops edge AI algorithms for on-device personalisation, advertising, and virtual product placement, and offers strategy workshops and advisory services to help executives plan AI-TV and super-aggregator roadmaps.