Company Performance Metrics
Purple Star is an ecommerce and retail company that focuses on synthetic wigs, costumes, and themed party accessories. The company designs, manufactures, and distributes synthetic hair products including costume wigs, fashion wigs, and cosplay styles. Its catalog also includes Halloween and holiday costumes, kid-friendly cosplay items, facial hair
pieces, and related accessories for parties and events. Purple Star sells directly to consumers through branded online stores and major ecommerce marketplaces. In addition to consumer sales, it provides business customers with options for bulk purchasing and custom design manufacturing for events and commercial uses. The product offering is organized into multiple internal brands that target different costume, cosplay, and seasonal themes.
