Company Performance Metrics
Simon Gooder: Chief Growing OfficerPast Role: Spotful, Project Manager- Benjamin Knofe: Founder and Chief Gardening OfficerPast Role: gigmit, CTO
Four years ago my grandfather gave me two potatoes. I had no idea what to do, so I put them in bought soil in a big blue Ikea bag on the balcony and with a bit watering, they turned out great and I got hooked on growing food for my family and me. It is really magical if you think of how much you spare our planet with growing your own food: You need
to get a job to make money so that you can spend that money on buying food which was produced and delivered close to you by large, complex and very inefficient industries. This system spends incredible amounts of resources (time, energy, labor) which you can save by simply growing your own food. And it doesn’t stop with food only: People grow plants for medicinal uses, to help the nature and wildlife around them, or just for their own pleasure.
