contact of its sales force with orthodontists facilitates the identification and verification of market trends and new product opportunities. Ormco works closely with orthodontists to improve existing products and develop new products primarily through its Champion programs in which selected orthodontists assist Ormco in designing, developing and ultimately educating users on new product and technique innovations.

Distinguished products range from legacy twin brackets Titanium Orthos™ and Mini-Twin™ to progressive self-ligating appliances such as the Damon™ System. Additionally, pioneering the digital orthodontic space, Ormco™ Custom is an end-to-end digital solution that features a suite of products and services to offer today’s clinicians the benefits of both personalization and profitability. Ormco Custom includes Insignia™ Advanced Smile Design™ and the integration of Ormco|AOA custom lab services.