Overview

Update
Total Equity Funding
Undisclosed Amount in 1 Round
Most Recent Funding
Equity Crowdfunding on April 27, 2015 / Undisclosed Amount
Headquarters:
Denver, Colorado
Description:
Organic Merchants Co. is a vertically integrated direct to consumer food company.
Categories:
Organic Food
Website:
http://www.organicmerchants.com/
Social:

Company Details

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Founded:
September 1, 2013
Contact:
| +1 (845) 373-3025
Employees:
1 - 10 | None found in Crunchbase

Organic Merchants Co. is a vertically integrated direct to consumer food company. We specialize in premium, non perishable, natural and organic products. By cutting out the co-packer, distributor, and retailer, we simply deliver the highest quality products at the best value. After my 15+ years working for others and running Companies in the natural and organic food space, I realized all of the layers of markup in traditional distribution very simply lead to inflated prices on high quality products. Our model harnesses the awareness and appetite developed by our competitors marketing efforts, and then captures their customers directly when that same consumer looks for value. A simple analogy is as follows: A consumer goes to Whole Foods, decides they want to try chia seeds, and they buy them in an 8oz bag at Whole Foods. They pay $9-12 for this bag (or more). That same consumer decides they like chia seeds, but that to have them as an every day item in their cupboard is price prohibitive at $12-$24/lb. This consumer goes online and searches for a better value. We deliver the right size at the right pricepoint, all while maintaining healthy margins since we are the importer, packager, and direct to the consumer retailer. Additionally, we have favorable cash cycles since we are prepaid rather than assuming any credit risk and waiting for 30-60 days for payment. Finally, our bag of tricks in the eCommerce trade - specifically Amazon - allow us to rapidly achieve top 20 status in virtually any category and then sustain those positions ensuring a continuous residual order flow on all items.

Funding Rounds (1) - undisclosed

Update
DateAmount / RoundValuationLead InvestorInvestors
Apr, 2015undisclosed amount / Equity Crowdfunding0

News (1)

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DateNews
May 12, 2015EquityNet - Organic Merchants Co.

Offices/Locations (1)

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  • Headquarters

    4929 Moline Street

    Denver, Colorado 80239

    United States

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