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NNA Suitsuvaba Eesti is a non-profit consumer advocacy group that focuses on reducing harms caused by tobacco smoke through a harm-reduction approach. The organization informs adults who want to quit smoking about alternatives to combustible tobacco, such as vaping products and other nicotine delivery methods. It conducts and publishes surveys on
the use and preferences of smoke-free products and shares international research findings on smoking cessation tools. NNA Suitsuvaba Eesti engages with policymakers by submitting position papers on tobacco and nicotine regulation and participating in public consultations. It also supports public awareness initiatives like national stop-smoking campaigns and collaborates within international nicotine consumer networks to represent the interests of users of alternative products. The organization provides guidance materials, news, and commentary aimed at health professionals, regulators, and consumers interested in smoke-free options.