Company Performance Metrics
NimiMinds creates physical mindfulness kits for young children and their caregivers. The company focuses on a 2-in-1 toolkit that combines a yoga book and a meditation bedtime story book designed for ages three and up. The yoga component uses mix-and-match, flip-style cards to let children build their own sequences and move through poses. The
meditation book presents bedtime stories that integrate breathing exercises, visualization, affirmations, and sound play. Both elements are designed for face-to-face use between child and caregiver, encouraging shared offline time and simple mindfulness routines. The kits are sold through an online e-commerce platform and are intended to fit into daily routines such as morning movement and bedtime wind-down.
