services are the core products of the company and include services such as responsive Website, mobile, content management system, Yii Framework, WooCommerce, Prestashop, Magento, Drupal, Wordpress, and Joomla development; and online marketing services that include search engine optimization, pay-per-click marketing, Email marketing, social media marketing, conversion rate optimization. Niche Web Creation clients are drawn many verticals including B2B, B2C, E-Commerce, entertainment, fashion and beauty industry, medical and biotech, sports, financial, non-profit, food and beverage, publication, technology services, and travel industries, as well as small businesses, start-ups, governments, and schools and institutions. The company was founded in 2007 and is based in Nairobi, East Africa.