Company Performance Metrics
NELI operates as a beauty brand focused on press-on nail products and related accessories. The company sells handcrafted reusable gel press-on nail sets that offer temporary, do-it-yourself manicures. Its catalog features different nail shapes, sizes, and custom art finishes, designed to provide a salon-style result without in-person appointments
or UV lamp setups. NELI distributes its products through an online store, using seasonal and collection-based drops to introduce and retire designs. The brand also offers application and removal tools such as adhesive pads, nail glue, and accessory packs to support at-home use. Customers can choose from preset sizes or request custom sizing and designs to better match their preferences. NELI targets consumers looking for low-commitment, high-visual-impact nail aesthetics that can be applied and removed conveniently at home.
