Company Performance Metrics
- Luc Buntinx: CTO
Navitell is a Belgium-based technology company that specialises in mobile storytelling. The company is especially known for the StoryTraveller, a product that allows the user to see and hear stories about the surroundings on a modern mobile phone or PDA. Thanks to the software bridge between satellites and the multimedia device, the StoryTraveller
is an excellent virtual guide. History is brought to life by telling the stories in the right place at the right time. With the StoryTraveller, Navitell is a global trendsetter in the world of culture, heritage, and tourism. In recent months, StoryTravellers have been developed for, amongst others, the Flemish Art Cities and the 50th Anniversary of the Atomium (Expo 58) in cooperation with the public broadcasters VRT and RTBf. Navitell has also discovered the power of mobile storytelling in other areas and, in addition to the StoryTraveller, has also developed the StoryTrip, the StoryCoach, and the StoryCook.
The flagship of Navitell will be unveiled mid-2009. It is a central internet platform where one can create new mobile stories, offer them for sale, or purchase and download existing stories. In addition, there are a number of unique applications, which will allow personalised micro-entertainment and offer possibilities for mobile third-party micro-businesses. In 2009, Navitell plans the roll-out of a brand new StoryHighway (a series of StoryTrips) and a StoryHealthWay (a series of mobile health applications). Both the StoryHighway and StoryHealthWay will be launched in Belgium, and will go international afterwards. Thanks to the SFPI-FPIM’s investment, Navitell’s internationalisation will be strengthened and accelerated.
Navitell is thé alchemist of ‘eXperience-cocktails’. eXperiences made trough the perfect mix of mobile technology, content and cross-fertilization with existing media.
Navitell consists of a unique team of people : marketers, technology-experts, theatre and TV-directors, trendwatchers, KISS-guards and media-specialists. Moreover, Navitell is far more than ‘The Experience of one moment’ -builder… Navitell creates experiences that involve transformations.
Or in simple words : Navitell creates mobile technology-formulas for clients which make it possible that their target groups can be ‘captured’ by a killer wave of experiences. During which they learn something in the entertaining way… to never to forget it. Target groups become die hard-fans. Brands become Lovemarks. Today, our most important clients are : media, tourism, culture, nature, government… And the private industry and its brands.
