Company Performance Metrics
Moonela focuses on designing, manufacturing, and selling personalised jewellery under the Moonela Jewellery brand. The company offers 18K gold-plated and 925 sterling silver pieces with waterproof, hypoallergenic, and tarnish-resistant properties for everyday wear. Its catalogue includes personalised name necklaces, birthstone and moonstone
pendants, tennis bracelets, rings, earrings, anklets, and Arabic calligraphy pieces. Many items feature custom engravings, initials, dates, and multiple-name configurations, allowing customers to tailor designs for gifts and personal use. Moonela sells direct-to-consumer through its ecommerce platform and organises its range around themes such as personalised, tennis, birthstone, couples, and birthday gifts collections.
