blends such as Rising Moon, Balance Moon, Release Moon, and Relaxing Moon are designed to be used at distinct points in the cycle. Moon Affair operates as a digital-first brand, selling its cycle syncing supplements through its website. Alongside products, it publishes Moon Journal articles that cover nutrition, lifestyle, and behavioral guidance tailored to each cycle phase. The company targets people seeking structured, cycle-based support for mood, sleep, energy, skin, digestion, and PMS-related concerns.