Company Performance Metrics
Minu Koer operates as the consumer-facing brand of JRB Millerwood, providing retail and e-commerce sales of food, accessories, and care products for pets. The company focuses on raw feeding diets such as BARF, dry foods, canned foods, and species-appropriate nutrition for dogs, cats, small animals, birds, fish, exotic pets, and horses. Its
assortment includes branded lines like MK BARF mixes, ARAS, DUCK, Top Dog and various hypoallergenic and grain-free options, along with plant and herbal additives and nutritional supplements. Minu Koer also offers grooming, hygiene, and healthcare items including paw waxes, wound salves, shampoos, dental care, and parasite-control products. In addition, the stores supply training toys, leashes, harnesses, tracking lines, canicross and sledding gear, transport crates, beds, and clothing for dog sports and outdoor activities. Sales are conducted through physical pet shops and integrated online shops such as minukoer.ee and rawfood.ee.
