Company Performance Metrics
Media Dynamics publishes research and analysis on advertising and media, with a particular focus on television and cross-platform audience and cost metrics. The company offers subscription access to annual reports, special reports, and weekly Alert articles covering topics such as CPM trends, reach and frequency, ad exposure, viewing behavior, and
media economics. Through its MDI Direct service, it provides on-demand digital access to its full library, including titles like Total TV Dimensions, Consumer Dimensions, CPMTrack and Upfront Tracker. Media Dynamics also develops tools and datasets such as TV AD Cume for evaluating ad attentiveness and audience accumulation across linear TV and connected TV. In addition, it provides consulting services for advertisers, media sellers and media start-ups on research design, positioning to agencies and advertisers, and media sales training.
