Company Performance Metrics
Lit Life is a cosmetics company that develops vegan makeup brushes and related accessories for makeup artists and beauty enthusiasts. The company focuses on professional-grade application tools, using ultra-soft, densely packed synthetic fibres that are vegan, cruelty free, and designed for even coverage. Its flagship offering, the Lit Life
Flawless Sixteen Piece Set, combines a range of face and eye brushes with accessories such as a travel case, beauty sponge, brush cleaner, and compact mirror. Lit Life sells primarily through its own ecommerce website and other online marketplaces, supporting direct-to-consumer purchasing. The company also provides digital owner guides and product support via email to help customers care for and use its brush sets.